People want a healthy alternative to industrial sugar to sweeten their food naturally. Therefore, I visualized a contemporary maple syrup brand, which takes up the aspects of its origin, naturalness, and high quality. This will allow the product to stand out from the existing market. Above all, Chieftain communicates the heritage of maple syrup, namely its discovery by the Iroquois Indians. It is a high-quality product at the high end of the price range that comes in light and dark amber.